Job Description
JOB TITLE: Copywriter
DEPARTMENT: Marketing
LOCATION : Beverly Hills, CA (Hybrid)
REPORTS TO: Sr. Brand Director
POSITION SUMMARY
SET ACTIVE is looking for a Copywriter to join our team. This role will be responsible for continually developing SET's brand voice and communicating it across all our channels. This is an incredible opportunity for someone who is passionate about the power of words, is detail-oriented, and is naturally witty and funny. We are a start-up, so no job is too big or too small for any of our team.
RESPONSIBILITIES:
Write compelling and on-brand copy for all of SET's needs across a range of channels, including social media posts and stories, email/SMS. marketing, website, product descriptions, event collateral, special initiatives, press releases, and more.
Develop main storytelling messaging, identify communications priorities for every drop, restock, and other brand/marketing initiatives, and distribute company-wide.
Craft answers and edit interviews for press requests on behalf of the brand and founder.
Develop marketing-driven talking points for team members for any live, filmed, or recorded footage.
Spearhead the creation of all product, fabric, and color names + descriptions.
Work with Sr. Brand Director to continuously evolve SET's brand voice, ensuring that any changes in communication style are applied across all channels.
Develop and maintain brand guidelines to ensure accurate representation of the brand in all written materials.
Audit the website and key brand assets (i.e. brand book) at least once a quarter, identifying outdated copy or messaging and updating accordingly.
Ensure consistency in brand messaging and tone across all channels and touchpoints.
Take direction from our Sr. Brand Director and apply it across various channels with a strong understanding of how to adapt to specific platforms, goals, and audiences.
Collaborate with the brand team to develop creative concepts and ideas for campaigns, product launches, and special initiatives. Translate these ideas into a persuasive copy that resonates with the target audience and/or founder.
Review and edit copy for accuracy, grammar, punctuation, and style. Ensure all written materials are error-free and meet the highest standards of quality.
Conduct thorough research on industry trends, target audience demographics, and competitors to inform and enhance the effectiveness of your copy. Analyze data and insights to refine and optimize messaging strategies.
Create and maintain system(s)/database(s) where all historical brand and product copy lives and can be accessed at any time by the team.
Own Jasper and any other copy or communications tools used by the brand, ensuring that the tools/platforms are set up effectively and optimized by yourself and/or the team.
Provide additional support to the Sr. Brand Director as needed, including responsibilities such as drafting correspondence, writing and circulating briefs, and more.
Develop and maintain a strong understanding of all relevant digital/marketing technologies, platforms, algorithms, SEO etc. to ensure copy optimizes the reach and overall effectiveness of the asset.
Other duties as assigned.
QUALIFICATIONS:
Must be available to work three days a week in our Beverly Hills office.
3+ years' experience.
Experience writing copy in-house at a DTC brand with a similar audience preferred.
Equally good at emotional storytelling as you are at cracking jokes.
Excellent grammar and proofreading skills.
Strong understanding of how to adapt an already-established brand voice for different platforms, goals, and audiences.
Exceptional project management skills and ability to meet tight timelines in a collaborative and fast-paced environment.
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Job Tags
3 days per week,